Other than facilitating link building, you can also use infographics with original research for many other purposes, including increasing the trust and authority of your website in the eyes of your visitors.
We touched upon this topic in the link building point. The content marketing lifecycle infographic is a great example of this. Another great side of using visuals is that you can explain relatively complex information and processes with simple and interactive graphs. With this content, the chances are high that other websites will use your findings and infographics on their pages and reference you with a backlink. Link building campaigns, There is a common link building tactic to do original research with valuable findings and publish it on your site in the form of infographics.Thus, it is natural for social media teams to prefer presenting information in an infographic instead of ordinary text posts. The SMM industry loves visual content as it performs vastly better ( 213% more retweets from a study on Twitter) than posting only text. When you integrate your brand’s colors and logo into infographics that people and other websites share, your brand will get significant exposure. Infographics are a great fit for brand awareness campaigns, thanks to their visual component. One of the great sides of this type of content is its flexibility, as you can cover many digital marketing use cases with them.Īmong the many instances where you can take advantage of infographics to reach your marketing goals, here are six that are the most popular: Infographics have become a popular tool in the hands of digital marketers, as 74% of them have used infographics in their content. With the definition of the term clear, let us continue with the benefits you can get by using infographics.
It uses a combination of copy (to detail each step) and visuals (the circle that conveys that these steps are in a loop) to illustrate the lifecycle and explain the concept behind it.
This process infographic is about the content marketing lifecycle that presents its five steps in the form of a loop.
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